{"id":26412,"date":"2020-09-18T16:31:32","date_gmt":"2020-09-18T13:31:32","guid":{"rendered":"https:\/\/2021.gpec.ro\/?post_type=happening&#038;p=26412"},"modified":"2021-05-14T18:29:03","modified_gmt":"2021-05-14T15:29:03","slug":"the-success-formula-for-social-media-in-e-commerce-where-creative-content-meets-performance-marketing","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/the-success-formula-for-social-media-in-e-commerce-where-creative-content-meets-performance-marketing\/","title":{"rendered":"The Success Formula for Social Media in E-Commerce: where Creative Content meets Performance Marketing"},"content":{"rendered":"<ul>\n<li>What does engaging content mean for Social Media in 2021 and what are its ingredients;<\/li>\n<li>How to choose the Social Media platforms on which your e-commerce brand should be present;<\/li>\n<li>Customizing Social Media content on each platform &#8211; things you should keep in mind;<\/li>\n<li>Facebook &amp; Instagram Ads &#8211; concrete things to pay attention to when setting up Performance Marketing campaigns on Social Media in order to have effective acquisition costs<\/li>\n<li>Examples of successful Social Media campaigns;<\/li>\n<li>The impact of the changes made by the iOS 14.5 update in the performance of Facebook Ads campaigns &#8211; why we should keep in mind from now on to maintain the effectiveness of Facebook &amp; Instagram campaigns<\/li>\n<li>Influencer marketing &#8211; good practices to get results from Influencer Marketing campaigns &#8211; what results we should aim for, how to think about the brief, how to measure the impact of Influencer Marketing campaigns, good practices and successful mechanisms in content creator marketing;<\/li>\n<li>TikTok &amp; TikTok Ads &#8211; how e-commerce brands should adapt their content and advertising strategy to reach the customer on TikTok;<\/li>\n<li>The future of e-commerce &#8211; Whatsapp Ads, Social Commerce, Augmented Reality, Voice Commerce.<\/li>\n<\/ul>\n<div class=\"agendaSpeaker sp-many\">\n<div class=\"grup-spk w-auto sp-host\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/marian-hurducas\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2020\/03\/marian-hurducas-e1620285199332.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Marian Hurduca\u0219 &#8211; HOST<\/h4>\n<p class=\"mb-0\">Necktie Agency<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/dragos-smeu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2020\/03\/Dragos-Smeu.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Drago\u0219 Smeu<\/h4>\n<p class=\"mb-0\">General Manager Mavericks<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/corina-scheianu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/Corina_Scheianu.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Corina Scheianu<\/h4>\n<p class=\"mb-0\">Social Media &amp; Digital Campaigns Coordinator &#8211; Digital Star<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/cristian-manafu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/Cristian-Manafu.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Cristian Manafu<\/h4>\n<p class=\"mb-0\">Partner Evensys &#038; Owner The Connector Agency<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/ciprian-susanu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/Ciprian-Susanu.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Ciprian Susanu<\/h4>\n<p class=\"mb-0\">Digital Marketing Consultant\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"menu_order":106,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/26412"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/26412\/revisions"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=26412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}