{"id":26423,"date":"2020-09-18T16:55:23","date_gmt":"2020-09-18T13:55:23","guid":{"rendered":"https:\/\/2021.gpec.ro\/?post_type=happening&#038;p=26423"},"modified":"2021-05-14T11:21:10","modified_gmt":"2021-05-14T08:21:10","slug":"e-commerce-s-t-u-p-product-is-king","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/e-commerce-s-t-u-p-product-is-king\/","title":{"rendered":"E-Commerce S.T.U.P. &#8211; Product is King"},"content":{"rendered":"<p>Introducing the concept of E-Commerce S.T.U.P. (types of e-commerce) + what matters depending on the types of products sold by online shops:<\/p>\n<ul>\n<li>price<\/li>\n<li>delivery time<\/li>\n<li>warranty \/ return<\/li>\n<li>number of products etc.<\/li>\n<\/ul>\n<p>and metrics that matter:<\/p>\n<ul>\n<li>conversion rate<\/li>\n<li>decision time<\/li>\n<li>recurrence<\/li>\n<\/ul>\n<p>The theoretical concept is followed by a practical example from the &#8220;Home and Garden&#8221; vertical &#8211; applicable to any other market verticals.<\/p>\n","protected":false},"featured_media":23938,"menu_order":102,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/26423"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/26423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media\/23938"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=26423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}