{"id":28100,"date":"2020-10-09T12:08:21","date_gmt":"2020-10-09T09:08:21","guid":{"rendered":"https:\/\/2021.gpec.ro\/?post_type=happening&#038;p=28100"},"modified":"2021-05-14T12:48:07","modified_gmt":"2021-05-14T09:48:07","slug":"how-to-model-and-measure-content-marketing-roi","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/how-to-model-and-measure-content-marketing-roi\/","title":{"rendered":"How to Model and Measure Content Marketing ROI"},"content":{"rendered":"<p>In the marketing mix, Content Marketing tends to be chalked up as &#8220;unmeasurable&#8221;. This just isn&#8217;t true.<\/p>\n<p>In this talk, Alex Birkett, Co-Founder of Content Marketing agency, Omniscient Digital, will walk you through a two part process for modeling and attributing content marketing ROI. By the end of the talk, you&#8217;ll understand how to build a content growth model to predict the upside of your program as well as setting up Analytics and reporting to make sure you&#8217;re getting the results you&#8217;re expecting.<\/p>\n","protected":false},"featured_media":32170,"menu_order":183,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28100"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media\/32170"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=28100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}