{"id":28110,"date":"2020-10-09T12:16:22","date_gmt":"2020-10-09T09:16:22","guid":{"rendered":"https:\/\/2021.gpec.ro\/?post_type=happening&#038;p=28110"},"modified":"2021-05-14T12:48:46","modified_gmt":"2021-05-14T09:48:46","slug":"the-marketing-iq-manifesto","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/the-marketing-iq-manifesto\/","title":{"rendered":"The Marketing IQ Manifesto"},"content":{"rendered":"<p><strong>Great marketing doesn\u2019t feel like marketing<\/strong>. But much of what we experience favours a low IQ approach: like those awful emails asking for a 15-minute call, followed by five more emails \u201cbumping\u201d it to the top of your inbox because you might have missed it. We didn\u2019t miss it, we simply don\u2019t want it.<\/p>\n<p><strong>The Marketing IQ Manifesto is a new methodology for creating marketing that matters<\/strong>. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience&#8217;s needs and who they are.<\/p>\n<p>In this actionable and entertaining talk, Oli will show you:<\/p>\n<ul>\n<li>The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics &amp; data), Memory Ability (repeatable processes &amp; optimization), Emotional Intelligence and Strategic Thinking;<\/li>\n<li>The guiding principles of a high-IQ marketer;<\/li>\n<li>And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business.<\/li>\n<\/ul>\n","protected":false},"featured_media":32059,"menu_order":188,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28110"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media\/32059"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=28110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}