{"id":41594,"date":"2021-09-09T11:43:13","date_gmt":"2021-09-09T08:43:13","guid":{"rendered":"https:\/\/2021.gpec.ro\/happening\/curs-marketing-online-pentru-e-commerce-de-la-a-la-z\/"},"modified":"2021-10-13T12:08:06","modified_gmt":"2021-10-13T09:08:06","slug":"curs-marketing-online-pentru-e-commerce-de-la-a-la-z","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/curs-marketing-online-pentru-e-commerce-de-la-a-la-z\/","title":{"rendered":"Marketing Online pentru E-Commerce de la A la Z"},"content":{"rendered":"<h3><strong>Agend\u0103 Curs | 1 Noiembrie 2021 | ONLINE pe Zoom<\/strong><\/h3>\n<p><strong>09:30 \u2013 11:00 Modul 1 &#8211; Cum g\u00e2ndim strategia de marketing digital \u0219i alegem mixul de canale de digital marketing potrivite pentru magazinul nostru online<\/strong><\/p>\n<ul>\n<li>Ingredientele \u0219i planul strategiei de marketing online pentru e-commerce \u0219i scurt\u0103 trecere \u00een revist\u0103 a principalelor canale de marketing digital \u0219i a rolului acestora \u00een strategia macro de promovare<\/li>\n<li>Trecere \u00een revist\u0103 a principalilor KPI relevan\u021bi pentru digital marketing pentru e-commerce \u0219i a modului de m\u0103surare a acestora;<\/li>\n<li>Realizarea profilului de buyer persona pentru magazinul t\u0103u online &#8211; surse de informa\u021bii relevante pe care le ai la dispozi\u021bie;<\/li>\n<li>Tips &amp; tricks legate de bugetarea \u0219i urm\u0103rirea campaniilor de digital marketing.<\/li>\n<\/ul>\n<p><strong>11:00 &#8211; 11:30 BREAK<\/strong><\/p>\n<p><strong>11:30 \u2013 13:00 Modul 2 &#8211; Google Ads &#8211; Search, Shopping, Display &#8211; tipuri de campanii \u0219i principalele puncte de urm\u0103rit \u00een setarea \u0219i optimizarea campaniilor Google Ads<\/strong><\/p>\n<ul>\n<li>Checklist set\u0103ri de baz\u0103 pentru campanii eficiente Google Ads;<\/li>\n<li>Google Search Ads &#8211; sfaturi practice pentru campanii eficiente: DSA, RLSA, SKAG, strategii de bidding;<\/li>\n<li>Targetare eficient\u0103 pentru Google Display Ads;<\/li>\n<li>Sfaturi pentru optimizarea Google Shopping Ads;<\/li>\n<li>Sfaturi practice de optimizare a campaniilor Google Ads.<\/li>\n<\/ul>\n<p><strong>13:00 &#8211; 14:00 BREAK<\/strong><\/p>\n<p><strong>14:00 \u2013 15:30 Modul 3 &#8211; Facebook &amp; Instagram Ads &#8211; tipuri de campanii \u0219i punctele cheie \u00een setarea \u0219i optimizarea campaniilor<\/strong><\/p>\n<ul>\n<li>Pa\u0219i practici\u00a0\u0219i set\u0103ri de baz\u0103 pentru campanii eficiente Facebook \u0219i Instagram Ads;<\/li>\n<li>Tipuri de campanii, creative \u0219i mesaje performante\u00a0pentru campanii Facebook Ads;<\/li>\n<li>Sfaturi practice pentru optimizarea Facebook &amp; Instagram Ads.<\/li>\n<\/ul>\n<p><strong>15:30 &#8211; 16:00 BREAK<\/strong><\/p>\n<p><strong>16:00 \u2013 17:30 Modul 4 &#8211; Promovare pe LinkedIn, Youtube, Pinterest \u0219i TikTok<\/strong><\/p>\n<ul>\n<li>Op\u021biuni de promovare, tipuri de campanii \u0219i lucruri esen\u021biale de urm\u0103rit \u00een setarea \u0219i optimizarea campaniilor;<\/li>\n<li>Sfaturi pentru creative, vizualuri \u0219i mesaje cheie de succes.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":23,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41594"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41594\/revisions"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}