{"id":41595,"date":"2021-09-09T14:37:33","date_gmt":"2021-09-09T11:37:33","guid":{"rendered":"https:\/\/2021.gpec.ro\/happening\/cum-sa-ai-un-magazin-online-cu-reale-sanse-de-succes\/"},"modified":"2021-10-13T12:09:45","modified_gmt":"2021-10-13T09:09:45","slug":"cum-sa-ai-un-magazin-online-cu-reale-sanse-de-succes","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/cum-sa-ai-un-magazin-online-cu-reale-sanse-de-succes\/","title":{"rendered":"Crash Course E-Commerce: Cum s\u0103 ai un magazin online de succes"},"content":{"rendered":"<h3><strong>Agend\u0103 Curs | 1 Noiembrie 2021 | ONLINE pe Zoom<\/strong><\/h3>\n<p>Cursul este plin de exemple practice \u0219i situa\u021bii concrete de business, fiind interactiv (presupune dialog cu participan\u021bii \u0219i, deci, webcam &amp; microfon pornite). Se adreseaz\u0103 nivelului \u00cencep\u0103tor \/ Intermediar, iar toat\u0103 terminologia specific\u0103 este explicat\u0103 pe \u00een\u021belesul tuturor.<\/p>\n<p><strong>09:30 &#8211; 11:00 Contextul E-Commerce actual &amp; Blue Ocean vs. Red Ocean (Andrei Radu, CEO &amp; Founder GPeC)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Situa\u021bia pie\u021bei de E-Commerce din Rom\u00e2nia: cifre de pia\u021b\u0103, categorii cu poten\u021bial de cre\u0219tere, schimb\u0103ri \u00een comportamentul de consum, a\u0219tept\u0103rile clien\u021bilor de la magazinele online, particularit\u0103\u021bi de pia\u021b\u0103, forecast pentru 2022 etc.<\/li>\n<li>Sfaturi practice pentru antreprenorii afla\u021bi la \u00eenceput de drum<\/li>\n<li>Mobile UX (User Experience) Tips &amp; Tricks pentru optimizarea ratei de conversie \u0219i cre\u0219terea v\u00e2nz\u0103rilor pe device-urile mobile<\/li>\n<\/ul>\n<p><strong>11:00 &#8211; 11:30 BREAK<\/strong><\/p>\n<p><strong>11:30 &#8211; 13:00 50+ UX Tips &amp; Tricks pentru optimizarea magazinelor online (Andrei Radu, CEO &amp; Founder GPeC)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Bune practici \u0219i situa\u021bii concrete despre cum trebuie optimizate principalele pagini dintr-un magazin online: de la Homepage, Pagin\u0103 de Categorie, Pagin\u0103 de Produs, Co\u0219 de Cump\u0103r\u0103turi, Proces de Checkout p\u00e2n\u0103 la Pagina de Confirmare a Comenzii<\/li>\n<li>Func\u021bionarea corect\u0103 a Search-ului intern \u0219i personalizarea paginii care nu \u00eentoarce rezultate<\/li>\n<li>Hero Image vs. Slider \/ Carusel<\/li>\n<li>Implementarea corect\u0103 a Marcajelor de Marketing<\/li>\n<li>Diferen\u021biatori \u00een E-Commerce \u0219i cum \u00eei g\u0103sim pe ai no\u0219tri? \ud83d\ude42<\/li>\n<li>Optimizarea paginii &#8220;Despre Noi&#8221; \u0219i rolul ei \u00een cre\u0219terea v\u00e2nz\u0103rilor<\/li>\n<li>Elementele esen\u021biale din Shopping Cart \u0219i optimizarea acestuia<\/li>\n<li>Culoarea de ac\u021biune \u0219i direc\u021bionarea privirii utilizatorilor prin cromatic\u0103<\/li>\n<li>Breadcrumbs \u0219i rolul lui \u00een UX &amp; SEO<\/li>\n<li>Optimizarea imaginilor de produs \u00een \u00eentreg site-ul + Descrierile de produs<\/li>\n<li>Mesajele de ac\u021biune potrivite vs. mesajele de ac\u021biune imperative<\/li>\n<li>Cross-Sell &amp; Up-Sell<\/li>\n<li>Scarcity &amp; Urgency<\/li>\n<li>Filtrarea dinamic\u0103<\/li>\n<li>C\u00e2mpul de Voucher \/ Cod de Discount \u0219i impactul lui asupra ratei de conversie<\/li>\n<li>Inline Validation \u00een procesul de Checkout<\/li>\n<li>Micro-Conversii \u00een Pagina de Thank You<\/li>\n<li>Sfaturi practice \u0219i c\u00e2rlige de Marketing menite s\u0103 creasc\u0103 v\u00e2nz\u0103rile<\/li>\n<li>Q&amp;A \u00een timp real (necesit\u0103 webcam \u0219i microfon active)<\/li>\n<\/ul>\n<p><strong>13:00 &#8211; 14:00 BREAK<\/strong><\/p>\n<p><strong>14:00 &#8211; 15:30 Cum porne\u0219ti un business online (Cosmin D\u0103r\u0103ban, CEO Gomag)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Arta startului: de unde \u00eencepi c\u00e2nd \u00ee\u021bi dore\u0219ti o afacere online<\/li>\n<li>Platforme pentru v\u00e2nz\u0103ri \u0219i tipuri de business potrivite pentru tine<\/li>\n<li>Cum alegi platforma eCommerce: \u00eentreb\u0103ri \u0219i lucruri de \u021binut minte<\/li>\n<li>Cum generezi trafic \u0219i v\u00e2nz\u0103ri profitabile pentru magazinul t\u0103u online (cu bugete mici)<\/li>\n<\/ul>\n<p><strong>15:30 &#8211; 16:00 BREAK<\/strong><\/p>\n<p><strong>16:00 &#8211; 17:30 Aspecte juridice esen\u021biale \u00een e-commerce ca s\u0103 evi\u021bi amenzi ustur\u0103toare (Bogdan Manolea, Co-Founder TRUSTED.ro)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Informa\u021biile legale minimale pe care trebuie s\u0103 le ai pe site<\/li>\n<li>Importan\u021ba domeniului \u0219i a m\u0103rcii \u00eenregistrate. De ce?<\/li>\n<li>Date personale \u0219i GDPR pentru E-Commerce<\/li>\n<li>Garan\u021bia \u0219i Returul &#8211; sperietoare sau normalitate?<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 352px; top: 366.8px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"featured_media":0,"menu_order":24,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41595"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41595\/revisions"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}