{"id":41596,"date":"2021-09-09T11:47:47","date_gmt":"2021-09-09T08:47:47","guid":{"rendered":"https:\/\/2021.gpec.ro\/happening\/ghid-practic-seo-pentru-e-commerce\/"},"modified":"2021-10-12T19:52:28","modified_gmt":"2021-10-12T16:52:28","slug":"ghid-practic-seo-pentru-e-commerce","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/ghid-practic-seo-pentru-e-commerce\/","title":{"rendered":"Ghid Practic SEO pentru E-Commerce"},"content":{"rendered":"<h3><strong>Agend\u0103 Curs | 1 Noiembrie 2021 | ONLINE pe Zoom<\/strong><\/h3>\n<p><strong>09:30 &#8211; 11:00 Modul 1 &#8211; Cum realizam strategia SEO pentru un magazin online (Sorin Draghici)<\/strong><\/p>\n<ul>\n<li>Ce loc ocupa SEO in strategia generala de marketing; cand ne apucam de SEO?<\/li>\n<li>Keyword research, pentru identificarea pietei adresabile (punctul maxim de crestere);<\/li>\n<li>Evaluare vizibilitate SEO competitori (cu cine ne &#8220;luptam&#8221; in SEO);<\/li>\n<li>Analiza impact SEO in business (calculatie break even point pentru investitia\u00a0in SEO).<\/li>\n<\/ul>\n<p><strong>11:00 \u2013 11:30 BREAK<br \/>\n<\/strong><\/p>\n<p><strong>11:30 &#8211; 13:00 Modul 2 &#8211; Tehnic SEO &amp; Live SEO Audits (Mihai Pahom &#8211; SEO Director in cadrul DWF)<\/strong><\/p>\n<ul>\n<li>Ariile cheie principale intr-un audit tehnic SEO;<\/li>\n<li>SEO Tools pentru audit tehnic (freee &amp; paid);<\/li>\n<li>Cele mai frecvente\u00a0probleme tehnice la un magazin online si cum le putem rezolva;<\/li>\n<li>Sesiune Live Audits, pe 3 site-uri ale participantilor\u00a0(15 min\/site; cei care doresc trebuie sa se inscrie in prealabil prin mail\u00a0pe\u00a0<a href=\"mailto:mihai.pahom@dwf.ro\" target=\"_blank\" rel=\"noopener\">mihai.pahom@dwf.ro<\/a>)<\/li>\n<\/ul>\n<p><strong>13:00 \u2013 14:00 BREAK<br \/>\n<\/strong><\/p>\n<p><strong>14:00 &#8211; 15:30 Modul 3 &#8211; Strategia de continut &amp; Link Building (Mihai Vinatoru)<\/strong><\/p>\n<ul>\n<li>Metodologia DWF pentru analiza oportunitatilor de optimizare continut existent si\u00a0identificare canibalizari;<\/li>\n<li>Identificare idei noi de continut (topics &amp; format), pentru atragerea de trafic relevant;<\/li>\n<li>Analiza profil propriu de linkuri (landing pages &amp; anchor text) &amp; Google disavow;<\/li>\n<li>Analiza profilurilor de links ale competitorilor &amp; identificarea de oportunitati;<\/li>\n<\/ul>\n<p><strong>15:30 \u2013 16:00 BREAK<br \/>\n<\/strong><\/p>\n<p><strong>16:00 &#8211; 17:30 Modul 4 &#8211; Data Analytics (Liviu Taloi)<\/strong><\/p>\n<ul>\n<li>Cum verificam daca datele din Google Analytics sunt corecte (trafic, vanzari, costuri)?<\/li>\n<li>Ce probleme de tracking pot aparea\u00a0la un magazin online?<\/li>\n<li>Vizualizari specifice in Google Analytics pentru CEO, Category Manager, Marketing Manager (pentru luarea de decizii de business);<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 182px; top: -14px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"featured_media":0,"menu_order":9,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41596"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41596\/revisions"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}