{"id":26842,"date":"2020-09-16T11:47:17","date_gmt":"2020-09-16T08:47:17","guid":{"rendered":"https:\/\/2021.gpec.ro\/speakeri\/els-aerts\/"},"modified":"2021-09-30T15:45:28","modified_gmt":"2021-09-30T12:45:28","slug":"els-aerts","status":"publish","type":"speakeri","link":"https:\/\/2021.gpec.ro\/en\/speakeri\/els-aerts\/","title":{"rendered":"Els Aerts"},"content":{"rendered":"<p><a href=\"https:\/\/www.agconsult.com\/en\/teammember\/els-aerts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Els Aerts<\/strong><\/a><span style=\"font-weight: 400;\"> is the Co-Founder of\u00a0<a href=\"https:\/\/www.agconsult.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>AGConsult<\/strong><\/a> &#8211; a company specialized in Users Research and Conversion Rate Optimization based in Belgium, founded in 2001 together with Karl Gilis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els is a promoter of the <strong>Qualitative User Research Methodology<\/strong> and of the <strong>Moderated Usability Testing Method<\/strong>. She is passionate about the entire process and is helping companies to better understand their customers because \u201ca happy customer is a returning customer\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, Els has moderated over 3.500 UX testings for companies such as <\/span><span style=\"font-weight: 400;\">AtlasCopco, Orange, Daikin or Bridgestone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because content and messaging are very important areas in Usability, Els created a series of <a href=\"https:\/\/www.agconsult.com\/en\/training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Web Writing Courses<\/strong><\/a> that are applicable for UX, Online Marketing and Conversion Rate Optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els Aerts is one of the most appreciated speakers of the prestigious industry conferences such as <strong>CXL Live, CTA Conference, Conversion Hotel<\/strong> or <strong>Digital Elite Camp<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year you can meet her at GPeC SUMMIT Online 2-3 November 2020!<\/span><\/p>\n","protected":false},"featured_media":40789,"menu_order":21,"template":"","categories":[],"acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri\/26842"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/speakeri"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/speakeri\/26842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media\/40789"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=26842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/categories?post=26842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}