In this panel, we aim to learn from our guests – who have extensive experience in online commerce – good practices regarding the main components of an e-commerce business: online store platform, logistics processes, product selection, online shop promotion for new customer acquisitions, customer loyalty and retention tactics.

We will discuss tall the mechanisms that make up a successful e-commerce business from the e-commerce platform to the e-commerce strategy:

• The importance of the website platform in the online sales process – minimum checklist for choosing your e-commerce platform;
• The main criteria for choosing hero products and for selecting the range of products present in an online store;
• The main logistics processes and integrations that we must take into account when thinking about the marketing strategy and budget for an online shop;
• Practical things to consider in the customer acquisition strategy for an online shop;
• The best and most effective online marketing channels for e-commerce;
• Concrete customer loyalty and retention tactics.