- What does engaging content mean for Social Media in 2021 and what are its ingredients;
- How to choose the Social Media platforms on which your e-commerce brand should be present;
- Customizing Social Media content on each platform – things you should keep in mind;
- Facebook & Instagram Ads – concrete things to pay attention to when setting up Performance Marketing campaigns on Social Media in order to have effective acquisition costs
- Examples of successful Social Media campaigns;
- The impact of the changes made by the iOS 14.5 update in the performance of Facebook Ads campaigns – why we should keep in mind from now on to maintain the effectiveness of Facebook & Instagram campaigns
- Influencer marketing – good practices to get results from Influencer Marketing campaigns – what results we should aim for, how to think about the brief, how to measure the impact of Influencer Marketing campaigns, good practices and successful mechanisms in content creator marketing;
- TikTok & TikTok Ads – how e-commerce brands should adapt their content and advertising strategy to reach the customer on TikTok;
- The future of e-commerce – Whatsapp Ads, Social Commerce, Augmented Reality, Voice Commerce.
Marian Hurducaș – HOST
Necktie Agency
Dragoș Smeu
General Manager Mavericks
Corina Scheianu
Social Media & Digital Campaigns Coordinator – Digital Star
Cristian Manafu
Partner Evensys & Owner The Connector Agency
Ciprian Susanu
Digital Marketing Consultant
